Activity leader:

Philippe DELVAL (ACTA): philippe.delval@acta.asso.fr - 33 (0) 478 87 56 23

Access to: 

VIRTUAL VISITS

PUBLICATIONS 

E-LEARNING MATERIALS

BOOKLETS

DELIVERABLES

Objectives:

This activity will make a discerning analysis of the research and technical outputs of the project and ensure that they are effectively disseminated among the following stakeholder groups:
i) farmers and extension services,
ii) industries active in the field of IPM,
iii) consumers;
iv) scientists, and
v) regulatory and policy authorities.

Dissemination will be based on participatory methods during mainly local events (farm field days) and international or national events (congresses). To ensure a broader dissemination, virtual farm visits on the website and e-learning material will contribute to maintain contact with field visitors and to attract different stakeholders.

Approach:

The scientific community, farmers and the various other stakeholders that influence farmer decision-making in IPM are the target of this activity. Among the stakeholders particularly targeted for dissemination of PURE outputs are advisors, pesticide applicators, representatives of civil society and persons involved in policy.

To ensure a permanent flow of the newly generated knowledge from the PURE project and to increase the efficiency of knowledge transfer to the stakeholders, Dissemination activities will closely interact with all the other Activities’ leaders. It will disseminate innovative IPM solutions emerging from "Cropping systems" and "New knowledge and technologies" and will also disseminate methods and tools developed by co-innovation research activity.

In addition to classical approaches to dissemination such as production of scientific publications, participation to scientific and technological events, maintenance of a website and production of brochures, newsletters and booklets, it will also place extra effort on innovative learning methods and the active involvement of a diversity of stakeholders. The latter approach includes participatory farm days and virtual field visits conducted in an participatory approach for farmers and advisers, the provision of e-based learning materials, live interactions with policy-makers, and the organization of congresses specifically targeting and involving stakeholders.

Description of Deliverables:

 

Public website : 

The PURE website is one of the tools of the project and it is used to communicate with the external public. Through its free access, the webpage shows the ongoing work and the achievements made during the project in real time, thanks to a continuous updating. The website is intended to facilitate dissemination and transfer information to a wide range of stakeholders and interested people. The website has been accessible since 1st of June 2011and aims to be attractive and therefore, to be continually updated with the latest scientific information, new project members and with any function aiming at increasing the dissemination. 
ALREADY AVAILABLE ON THE WEBSITE IN PUBLICATIONS SECTION 

Project brochure : 

A start-up brochure will be published both on paper and electronic support, as an A4 sheet folded in three parts. This will offer the possibility to develop up to six sections. The goal of the brochure is to present the PURE project, its aims, the approach and its main outputs. The brochure will be spread by partners at both national (e.g. BCPC Conference, Cereal events in UK, Les Culturales in France, German Plant Protection Conference) and international events (e.g. AFPP international conferences, MONDIAVITI in France, PURE stakeholder congresses and scientific and political conferences), and it will be downloadable from the project website. The flyer will be published in English in order to reach an international audience. 
ALREADY AVAILABLE ON THE WEBSITE IN PUBLICATIONS SECTION  

Annual newsletters : 
The annual newsletters will be the summary of the activities of the past year of the PURE program and will give the  key points for the following year. There will be available in each February (2012, 2013, 2014, 2015) on the website and will be send by e-mail to the stakeholders involved in the program and in the ENDURE network. 
FOUR NEWSLETTERS AVAILABLE ON THE WEBSITE 

Booklets : 
A series of booklets will be produced and made available on the project website to create a continuous flow of information from the project to the public. Some booklets will be developed into a “user friendly” format consisting of i) adaptation of content to specific target audience (e.g. farmers and extension services), ii) presentation of results in separate short booklets iii) Pre-testing of the booklets with farmers in the field. 
BOOKLETS 2013, 2014 & 2015 AVAILABLE 
ON THE WEBSITE IN PUBLICATIONS SECTION 

Farm field visit training methodology : 
Farm days will act as the main tool for the dissemination of project outputs among farmer communities in each country. Farm days will be held in each country participating to the WPs 2-7 planned in collaboration with WPs 2-7 leaders each year, once per year if possible (when on-farm experimentation will be organised by the WPs 2-7), to enable farmers, extension services, researchers and stakeholders involved in WPs to share the skills, information, and transfer knowledge generated with neighboring (non-participating) farmers and other stakeholders. Farm field days will be the opportunity to develop a participatory training. These trainings will enable: 
- To train farmers, extension services, advisors and scientists in advanced approaches and tools derived from the project;
- To have some inputs from the field visitors upon the feasibility of the exposed measures, the IPM solutions or some questions at the research community.
ALREADY AVAILABLE ON THE WEBSITE IN PUBLICATIONS SECTION   

Virtual field visit route : 
Virtual field visits in each farming system, under the co-ordination of WP2-7 leaders, will be made available on the website within 2 months after the first open-field visit on the farms. Selected key points from one or several farm sites will structure these virtual visits.
This virtual field visits will be interactive and will include:
- Films and photographs describing the methods of pest management set on the site and allow the visitor to follow a learning pathway;
- Interviews with farmers, advisors, researchers who also participate in the design of the site and provide evidence of the benefits of IPM measures;
- A forum to elicit questions and comments from virtual visitors.
ALREADY AVAILABLE ON THE WEBSITE IN PUBLICATIONS SECTION   

Web based eLearning material updated with project outputs: 
Training and information provision on the innovative IPM solutions will be needed to ensure rapid and sustainable uptake by the farmers and the extension services. Training on the new techniques and solutions is a major challenge given the wide range in geographical areas and farming systems in operation.The materials will be available on demand from the project website. The first series of materials will be based on the current state of the art and these will be followed by e-Learning materials with the new information gained from project outputs. 
ALREADY AVAILABLE ON THE WEBSITE IN PUBLICATIONS SECTION 

The research leading to these results has received funding from the European Union Seventh Framework Programme (FP7/ 2007-2013) under the grant agreement n°265865- PURE